Checkout the first smartphone powered by Google's Android operating system. This also happened to be the first hardware device with the Google Trademark on it.
Teaming up with the mobile carrier, T-Mobile, the specifications Google has laid out for devices suggest that manufacturers include cameras for photo and video, and built-in Wi-Fi technology to access the Web at hot spots such as airports, coffee shops and hotels. It also is recommending that the phones be designed to work on carriers’ fastest networks, known as 3G, to ensure that Web pages can be downloaded quickly. Google suggests the phones could include Global Positioning System technology that identifies where people are.
It would be interesting to see how iPhone will respond to this :-D